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Etienne Zervaas
Oct 31, 20241 min read
Culture vs. Sustainability: can they coexist?
(5 min. read) In traditional Japanese belief, packaging acts as a sort of divine barrier and has spiritual significance. When you hand...
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Etienne Zervaas
Sep 13, 20241 min read
How to make money on sustainability
(Sept. '24) Interesting perspective from IMD business school scholars Knut Haanaes (ex BCG) , Bryony Jansen van Tuyll en prof. D....
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Etienne Zervaas
Aug 29, 20241 min read
Harnessing Design For Sustainable Business Practices
How Design Thinking can transform business practices to better align with sustainability goals. Right on topic article by Forbes (july,...
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Etienne Zervaas
Aug 28, 20241 min read
The renaissance of Design Thinking
Design Thinking, a method for finding answers to complex and wicked problems, is experiencing a renaissance wherein it is being used not...
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Etienne Zervaas
Aug 22, 20241 min read
Gen Z and Millennials are trying to save our planet.
Gen Z and Millennials are trying to save the planet and ease their climate anxiety by quitting jobs that aren’t eco-friendly. New research...
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Etienne Zervaas
Aug 16, 20241 min read
Article: Here’s Why Your Sustainability Team Is Quitting
Interesting article about why sustainability teams may have a hard time. I can imagine that for many SME's 'sustainability' can feel...
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