Brand Sprint
In the current transformational age brand image has become relatively less important than brand impact.​
75% of brands would not be missed if they would disappear overnight (AdvertisingWeek, okt. 2022).
Quite a grim prospect, but can you make sure your brand isn’t one of them? And if yes, how?! There is a huge opportunity.
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Impact means being part of society, responsibly, adding value. A role for the greater good of men and planet, with topics like climate, inclusiveness, health, etc.
They become brand identity traits. And yes, you'll be held accountable every now and then.
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Where brand building is often more about the outside, currently a brand's inside, it's core values, become more important.
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Purpose thinking. Serving higher goals. Be part of leadership for good.
Design Sprint helps teams tackle product and marketing challenges. The Brand Sprint puts the brand exercises into a sprint-like process that any team can use.
A Brand Sprint is a strategic process used by companies to identify and validate their brand positioning and messaging. This process typically helps organizations:
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define their unique value proposition,
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create a brand strategy,
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and develop a clear and concise brand message.
5 benefits of a Brand Sprint
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Alignment and better decision making: clarifies brand positioning, aligns brand message, stronger message at touch points.
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Increased brand awareness: supports a well-defined brand strategy; stand-out in a crowded market.
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Improved customer experience: customer insight drives focus and brand relevance
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Increased efficiency: streamline branding efforts, identifying critical brand components.
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Increased Customer Insight: understanding customer needs makes informed decisions.
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Conclusion
A Brand Sprint brings together cross-functional teams, encouraging creativity and reducing risk. Organizations achieve greater success and improve the bottom line.
For the way-of-working see the Design Sprint page
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