Etienne Zervaas
... co-founded a marketing research consultancy that focused on accelerating sustainability of our food system ('with the consumer as driving force'). Although successful, he realized he wasn't able to generate the level of impact needed.
So SprintWize was founded to broaden his sustainability impact scope. Company driven sustainability, large or small, key to successfully achieve climate and health goals. Business for good is necessary, fast.
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"A sustainable economy needs faster, more successful innovation, teams collaborating more successfully and management support. We need processes in place that enable for just that".
Etienne has an academic background in Economic Psychology (behavioral economics) and Marketing. His first love was qualitative marketing research.
The first decade was about close client collabs - in FMCG, CPG (e.g. consumer electronics), finance, automotive, to name just a few - solving or validating all types of marketing issues. Mostly within the fields of innovation and branding.
The past decade was about commercial and managerial responsibility, as an international P&L-responsible commercial leader, covering markets in EU, USA and APAC.
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So before becoming a founder, Etienne worked around the world for the big and front-running multinational agencies, like Research International (now Kantar), Metrixlab and Ipsos. All globally renowned and highly innovative marketing research & consultancy agencies, with the clientèle to match.